Museum of Marketing 3.0

Officially open in May 27, 2011, The Museum is initiated by Tjokorda Gde Raka Sukawati, Hermawan Kertajaya, and Pande Sutawan and fully supported by Tjokorda Gde Putra AA Sukawati and Tjokorda Gde Oka Artha Ardana Sukawati – Puri Saren Family of Ubud Royal Palace, and Philip Kotler - The Marketing Guru, who was uneasy because of the poor public perception of marketing, welcomed this idea with an open mind.

This Museum is built to highlight the key concept and cases found in the book of Marketing 3.0: From Products to Customers to the Human Spirit, co-authored by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan.