Macy′s Thanksgiving Day NFTs

Author: Rachel Martin

Image Source: Macy’s

As the holiday season begins in this new era of the pandemic, the United States of America saw its 95th Macy’s Thanksgiving Day Parade. This year, however, something new was introduced. Not social distancing or mask mandates, but NFTs on the parade route.

The Macy’s Thanksgiving Day Parade is known for its large balloons of popular characters of film and children’s television. This year, the balloons are also the center of a series of ten NFTs. These graphics feature a parade participant marching happily below one of these giant balloons in front of the retailer’s historic department store in Manhattan.

Each of the images is listed as depicting different decades of the parade, beginning with the 1920s when the parade was first launched, and features balloons in conjunction with this. One can find a toy soldier, the typical Macy’s star, or this year’s newest addition to the parade: Tiptoe the reindeer.

Bidding for these NFTs opened on Thanksgiving day and will close the following Monday. At the time of writing, Saturday November 27, the bidding starts at $14,000 and goes as high as $310,000 for the 1960s Happy Dragon. Alongside these NFTs, there was also a free NFT giveaway during the parade as it aired in New York City.

One hundred percent of the proceeds for these NFT sales will benefit the Make-A-Wish Foundation. This nonprofit organization helps to fulfill the wishes of children with critical illnesses.