World of Women: The Female-centric NFT collection that’s shaking up the market

Author: Mandee McFerren

Snimok ekrana 2022-01-25 v 17-22-54

Source: Twitter @worldofwomennft

Nobody can deny that NFTs and crypto are male dominated fields – and notorious for it. If I ask many of my non-male friends about NFTs, I’m often met with a side eye or a shudder. “You mean those things white tech and frat bros won’t stop talking about?” While this inquiry isn’t totally fair to the many female, non-binary, and POC artists and collectors that do indeed exist in the NFT sphere, I can see where my friends are coming from. While still a relatively new investment prospect, there is a clear disparity between men and women buying up NFTs. According to ArtTactic, women make up just 16% of the NFT art market. And it makes sense – most people don’t want to spend time or invest in sectors where they don’t feel welcome or represented. Thankfully, new companies are working to address this issue head on by actively bringing more women into the NFT space – and making quite a splash by doing so.

At not even six months old, the World of Women (WoW) NFT community was launched on July 27th, 2021, with the objective of bringing more visibility to women and more diversity into the NFT space. With a small team of 9 employees, the group has already broken through expectations, with their NFTs generating 40 million dollars in the first two weeks of 2022 alone. Originally selling for 0.07 ETH, or about $225, prices have risen on the resale market to hundreds of thousands of dollars.

Snimok ekrana 2022-01-25 v 17-23-12 Image: Reese Witherspoon’s WoW avatar. Source: Twitter, @ReeseW

The rise of WoW’s popularity can be attributed to a number of things, most of which stem from the widespread popularity of the first World of Women (WoW) NFT collection. With various celebrities using WoW avatars as their profile pictures and touting the company (Reese Witherspoon is a fan) it's no wonder that the collection has taken off. However, the company may offer more than just celebrity clout – alongside being used by some of Hollywood’s hottest stars, WoW’s message of inclusivity and giving back has people wanting more. Showcasing women made of beautiful colors and interesting features, the WoW collection was built with careful effort to ensure that the randomly generating system that made each avatar unique avoided the use of any religious, political, or specific cultural symbols or elements, alongside a promise that 2.5% of all primary sales of NFTs go to women-centric charities.

Thoughtful from start to finish, WoW has plans for the philanthropy to continue on an even larger scale for later collections. The company also continues to proactively introduce new artists to the NFT sphere with its monthly “ArtDrops”, where WoW airdrops NFTs by lesser-known, emerging crypto artists from around the world into members’ virtual wallets, further diversifying the market.

In December, the company announced that it had hired climate’s rights activist Inna Modja as philanthropy advisor in order to assist WoW in its charitable promises. Shortly after announcing Modja, WoW also announced that they would be represented by Guy Oseary– famous for not only his ties to celebrities like Madonna and U2, but also his representation of superstar NFT group Bored Ape Yacht Club. Alongside WoW’s commercial successes, it's refreshing to see a company use NFTs earning power to help others. With a whole year ahead of them, it will be interesting to see what 2022 brings for this new company.